What I’ve learned working at an ecommerce fashion brand
After spending the last three months interning at an ecommerce fashion brand in Northern Europe, there are a few key things and valuable insights I’ve picked up along the way. I highly recommend the experience of an internship at a fashion brand to anyone interested in the field and that also want to gain relevant experience regarding communication and marketing.
Efficiency is key
One of the main things I’ve learned working at this company is the value of efficiency. The fashion industry itself is prone to fast-paced decisions and developments, and it’s important to learn how you can be a strategic employee within a fashion company when working with marketing and communications. Especially when you’re working at an ecommerce company it’s incredibly important to be on time, be efficient with your tasks and follow deadlines and work consistently towards the company’s goals. One of the aspects I noticed when working at an ecommerce fashion brand was the importance of delivering marketing campaigns and content at the right moment to support releases of collections; that it has to be done efficiently to be aligned with the objectives and end-goals.
Develop your teamwork skills
Furthermore, another valuable thing I learned at my time interning at the company was the importance of teamwork. I felt that especially within the marketing and communications department, it was incredibly valuable to work hands-on with the other employees and to collaborate on the tasks that had to be done. I often found that it was easier to get things done and in the best way once there were multiple people contributing and collaborating; this really opened my eyes to the benefit of working in a team and also having the privilege of working in a company with like-minded individuals who understand the importance of efficiency and hard work.
Competitor analysis is valuable
Lastly, working in an ecommerce fashion brand demonstrated how valuable it can be to pay attention to those around you in the same field and understand how they pull the trigger on different campaigns and ideas. By doing competitor analysis; investigating how those who compete within the same market as you operate, you can obtain more insights that can help you make decisions within the same company and also show you more efficient ways to communicate to your stakeholders as you’ve seen it in practice. Even though its smart to “do your own thing” and to not care so much about what other brands are doing around you, to be able to compare and contrast to similar brands out there has been a learning experience in my eyes.