Still not sure what you want to do in the future? Yeah, I was lost, too. However, from the end of August to December 2021, the nearly four-month internship in Kuaishou Technology gave me the answer to this question.
What kind of company is Kuaishou Technology? Kuaishou Technology mainly offers internet media services like entertainment and e-commerce. It has three famous social media products that are Kuaishou (Chinese version), Kwai (International version) and AcFun. You’ve probably heard of TikTok. It has a Chinese version called Douyin. Kuaishou is Douyin’s biggest competitor in China. With more than 20, 000 permanent employees, Kuaishou Technology is still developing new businesses such as online games and recruiting more graduates.
As an intern, I was part of Generic Fashion department. This department focuses on managing influencers in the fashion field. In four months, you can gain a lot of experience and contacts. What can you get from this position? First, because brands will come to you and let you try out their latest products, then you need to help them find the suitable influencers to endorse their products. In this way, you will get contact information about merchants and influencers, and you will build your own network. Second, you need to contact producers on other social media platforms and convince them to come to Kuaishou to publish videos. You will establish a set of strategies for the persuasion. For example, what will be the strategy for an influencer with a large number of fans and how to persuade producers with a small number of fans. Moreover, Kuaishou technology holds a party every week. You can meet a lot of people from different departments at the party. By talking to them, you can learn a lot about other areas like how to build a media product model.Lastly, your adaptability skills will be significantly improved. This position is very fast-paced. It requires you to take a very short period of time to understand your job and get used to the pace of your work before you can collaborate with your colleagues and move forward with them. Everyone in the department is busy, and they are happy to answer your questions but you also need to be able to think for yourself.
I recommend the social media internship at Kuaishou Technology for those who:
- want to experience how social media intern in a big professional environment
- is interested in fashion and want to communicate with influencers in fashion field
- want to challenge yourself
- want to expand your social network
But this position will require you to work overtime sometimes, so your work-life balance may not be that good at times.