“Of my life” is used for emphasizing that something is the best or worst that you ever have experienced, well in my case it wasn’t either one. I would say that my internship period was the most insightful and educational experience until now.
I was taken in as an All-round Creative intern, meaning I would be responsible for executing communication and/or marketing strategies and to create online content for Instagram, Tiktok and Pinterest. However, as we know is there a great possibility that the tasks of an intern vary a lot, like mine varied from painting walls to meeting Dutch influencers.
The most educational experience was when I had to create a marketing plan for an event my host supervisor wanted to organize during the Amsterdam Dance Event. Having to do this in the past Communication Science courses had helped me a lot, however this type of event hosting included a lot of practical skills as well. Such as arranging models, photo shooting my ideas, recording material for an invitation video, arranging a tooth gem specialist (to attract more potential customers), editing the pictures and video and posting this online according to my own timing scheme. Getting such great responsibility created the opportunity to use my creativity and develop my communicative and organizational skills.
(some online content from this event can be seen in the picture above)
The most insightful experience was when we had to tackle some major setbacks. Stealing, burglary, covid-19 restrictions and lockdown, some aspects you can hardly foresee but still need to deal with in the right way. What measures should we take? What is the impact? How do you communicate this to the audience? etc. The store had only been opened 2 months ago before we had to experience burglary. It makes you realize that starting a company is not that easy as it sometimes seems. However, with great teamwork, a positive mindset, pushing through and using our and others expertise, we could recover!
For my internship I researched whether it is indeed helpful to invest money in celebrity endorsement and spend time optimizing their pinterest page. Unfortunately did my research not show any significant results in respect to the expectation that the presence of celebrity endorsement would have a positive effect on purchase intention. However, I could make reasonable recommendations based on prior research and for future research.
To conclude, I would definitely recommend this internship. Next to challenging your knowledge, you will also be challenged to use lots of practical skills and unleash your creativity. Together with getting a lot of freedom, you will also receive a lot of responsibilities causing you to get the most out of your internship experience and learn from all the different situations.