Hi everyone!
I want to tell you a little bit about my internship. I had the pleasure of having a marketing internship at Poké Perfect company. For those of you who are unaware, Poké Perfect is a chain of restaurants specializing in making delicious and healthy poké bowls. This company has 14 locations in 9 different cities across The Netherlands. For such a developed chain of restaurants, I was expecting to join a big team. Instead, it turned out that the office reaches 12 people from all different departments of this company. All of us were sitting in one room. The way they greeted me and helped me feel comfortable within the company was extremely welcoming and reassuring. It quickly made me feel like I was a part of their family. Eating lunches together, laughing, and talking about personal stuff not always related to work made me enjoy the time spent there and made work more pleasant.
My regular day in the office starts at 9 am. Firstly, I always answer emails and contact new potential collaborators. As I am responsible for handling all partnerships for the company I am constantly looking for prospective collaborators that will align with our company’s values and vision. Later on, I spend around an hour managing Poké Perfect Instagram. Ensuring that our activity is engaging and following important profiles, while also removing fake profiles or bots. Later we have a 30-minute lunch break, which is always very fun, as we talk about various topics. After the lunch break, I spent time on multiple projects that my supervisor gave me, such as creating designs for advertising purposes, checking gastronomy websites where I added our profile, and doing research about placing our sauces on the market. During my internship, I had other activities such as; meetings with external companies, photoshoots, catering development, and opening of our new restaurant location, which I want to tell you more about.
I want to tell you more about opening a new restaurant project, as it was really fun and interesting to be a part of it. Firstly, we needed to create a marketing strategy including promotion of this new location. Of course, we posted the news on our Instagram, but we also decided to distribute flyers around the neighborhood where the new location was located. For the event itself, we decided to have an open bar and serve mini poke bowls. We also invited influencers who we believed had common values with our brand. The event took place on the 14th of March. Everyone at the office had to be in Rotterdam at 10 am to help prepare the venue. The party started at 6 pm and there were around 120 people present including family, friends, neighbors, influencers, and people who were already in some way associated with our company. The opening was very exciting as I got to meet new people and talk to them about our company and also my career goals and aspirations. Everything went perfectly and it was amazing to be part of this experience.
Overall, during my marketing internship at Poké Perfect company, I learned a lot. From creating and optimizing the marketing strategies to applying them in real life. I met amazing people and created valuable connections for the future. I also got to know more about the industry and by talking to people who have been in this industry for years I got to know its positive side but also the challenges that it has.