Because of my interest in marketing and my curiosity in the rapid growth of e-commerce platforms, I started my internship at bol.com with great enthusiasm! I will share with you my experience as a Marketing and Communication intern at the department of Advertising in which sellers and suppliers of the organization were aided to have the best tailored campaigns to reach their target audience.
During my time at bol.com, one of the aspects that has truly stood out for me is the incredible learning opportunity that they offer the interns. From day one that I walked into the office in Utrecht, I was immersed in a dynamic environment! The talented professionals of not only the department I worked in but all cooperating departments as well, were always open and willing to share their knowledge and experiences. This work culture encouraged me to grow, and most of all to step out of my comfort zone and find my confidence. The managers and supervisors really cheered for ideas and initiatives of the interns and gave me responsibilities of big projects which was scary at first but gave me a boost as well as that it taught me a whole lot.
What I liked most about my position and the role I fulfilled was that it was really diverse. Everyday was different concerning my activities, although I had some standard tasks as well. Working together with the studio located at the headquarters office was something that I enjoyed a lot because of the creative aspect. With the marketing goals in mind, these webinars were organized and there was a lot of room for change and adjustments. This was where the creativity came into play when thinking about new formats, other visuals, gimmicks or content all in line with the brand guidelines of the organization. Another part of my activities was writing various content on the websites and also in the form of white papers, e-learnings or success stories. Since writing has always been a passion of mine, this also gave me the perfect opportunity to become better at it.
It was exciting to see how the organization and especially my department could incorporate my ideas and also the research that I had done into certain marketing activities was taken seriously and used for improvement.
My internship at bol.com has been an incredible journey of professional and personal growth. This experience and the knowledge I gained will undoubtedly help me in my future endeavors in the field of e-commerce and marketing. I am very grateful for the support and guidance provided by the bol.com teams, I look forward to applying the skills that I gained here in my upcoming pursuits and I would definitely recommend this internship to others.