Hi everyone! I am Emma Poilblanc, a third year Communication Science student, and I have spent the last three months doing an internship at Content Icons!
What defines Content Icons?
Content Icons is Amsterdam’s leading influencer marketing agency. Content Icons stands out by curating a diverse roster of authentic, creative influencers who resonate deeply with varied audiences. Their strategic approach goes beyond mere connections, focusing on building relationships that inspire and engage.
The agency collaborates closely with brands and influencers to design campaigns that enhance brand image and showcase unique talents. This synergy ensures every campaign is a win-win, boosting both the brand’s reach and the influencer’s impact.
In my role at Content Icons, I had the privilege of assisting the talent management team. As a talent manager, I was integral to the success of partnerships with our top-tier influencers. I represented notable talents like Wouter Peelen, Romee Strijd, Elle de Vries, Amaka Enem, Fleur Maxime, Isaya Elais, and Eyes Rodgers. My responsibilities included managing these influencers’ partnerships, ensuring seamless and effective collaborations that benefited all parties.
If you’re looking for an agency that blends strategy, creativity, and genuine connections, Content Icons is your go-to.
A day at the office
It’s 8:45am, I jump on my bike on my way to the office. In the beautiful Houthavens, I arrive at the ACE building, Content Icons’ partner. First things first, I make sure to pay our barista a visit to order the best cappuccino in town. After settling in, I go to my desk, and look at the pile of emails I received since yesterday. Of course after petting the dogs that often accompany their parents to work. Usually, my morning is quite occupied with emptying my mailbox. Then the clock hits 12pm, my favorite time of the day, since it is lunch time. Content Icons has the luxury of having in-house chefs, who cook the most delicious meals every day. We must be quick though, because at 12:05pm the whole ACE group is queuing for their daily free plate. Typical Dutch. We sit down with our team, enjoy our lunch accompanied by a coke zero, and take a quick walk. Afterwards, it is time to go back to work. Normally, we have some meetings scheduled that are spread throughout the day. These could be weekly meetings, negotiations with clients, or catch-ups with talents. Last but not least, there are always events to attend. With this never-ending to do list, time flies by. Before we know it, it is 5:30pm and time to go home. Another day spend at the Content Icons office, without a moment to get bored.
Final thoughts
I am very pleased with the months I spend at Content Icons. I got a peak into this industry that I do not take for granted and it has been an invaluable experience for me. I am lucky enough to have worked closely with lots of influential people within the influencer marketing industry, and that made it possible to grow my network significantly. I was in daily contact with PR agencies, brands, and influencers. This helped me foster relationships that are otherwise hard to obtain. I would like to thank the whole Content Icons team for their support and this opportunity.