Starting in 15th, January, I have worked in Cluse for four months now! I have got used to the working pace and the working environment of Cluse. I think it is very lucky of me to have this opportunity to work in such a great company. There are plenty of reasons why I like my internship in Cluse. First of all, I always feel welcomed and encouraged to ask questions about my work, and my colleagues and supervisor would always answer my questions patiently and even would give many tips about how they deal with this kind of problem during their work. Second of all, Cluse cares a lot about employees’ thought, no matter what kind of position we are in, Cluse would always like to hear our thoughts. For example, we have started an innovation session on February, which Cluse wants to hear thoughts on new marketing strategies from employee in different departments. We also had a meeting with the whole company to summarize all the ideas from different departments. It was a great and interesting experience to get involved in a real company’s strategy session, and I have got to learnt more about how actual companies think about and apply these strategies or theories that are in book. Working in Cluse is very different from the routine in a company that I have imagined before. Cluse applied a hybrid working mode, so we don’t need to go to the office every weekday. When I get to the office on the offline days, I will first find a seat in the desks for our department, and start to fill in forms. In the morning, normally I would just fill in forms such as the KOL posting form and so on. Then, our team will have lunch together, and during lunch time, we will talk about work, study and life. It feels really great to hear from my colleague’s’ updates. In the afternoon, we will have the weekly meeting which is basically reporting about the KOLs that we have found for both watches and backpacks, and we will check and analyze the performances of the new postings. After the meeting, I will send invitation emails to the KOLs who I think that can help us achieve the marketing effects that we want, and also check for their replies.
As for my research, I think it is going to be very interesting since these KOLs really have their own styles in posting, and I am looking forward to the results of my research. Beside this research, I am also collecting posts that promote our new backpack line to monitor its marketing performances.
It is very interesting to find out how these posts work. And a very good news is that there is the first time that a KOL that I have found has a post which has over 10k likes and over 500 collects. I am very happy about this! I think I will try my best in the rest of my internship in Cluse, and it has been very helpful for my self-development.