My experience as a Digital Marketing intern at Belkin International

I have always been interested in studying people’s behavior online. With that, my passion for marketing grew in a way that I wanted to apply this knowledge to different marketing campaigns to attract customers’ attention in different ways. Thus, I have always been driven by out-of-the-box ideas.Because of that, I wanted to start working in the dutch market as an intern marketer. Thus, I went to LinkedIn and made a lot of alarms on jobs I thought matched my passions, and that was when I applied to Belkin, and after two interviews managed to be hired as a digital marketing intern.
During my internship I was able to work with really intelligent people who managed to use their knowledge, especially in Google Ads and analytics, with a detailed–oriented passion, to make the brand products and information more appreciated by the public.
I would highly recommend this company if you are keen on working on a global organization and wants to build a global network. However, on a down note, I would not recommend it for people who want to use their creativity and try to engage customers in different ways than e-commerce and retail marketing.
Since Belkin is an American multinational company, the majority of the decisions are taken by the people who work at the company in the United States. Therefore, my job there was seeing the relevance of the information for the EMEA region (Europe, Middle East, and Africa), sending it out to translators, and making the updates on their website.I am truly grateful for this experience, but my passion is trying to get customers’ attention by engaging in different types of marketing and studying different opportunities on how to engage the public, using my creativity to do so.
During my internship, I manage to research how different types of information can influence people’s purchase intention. Within this, I expected that positive customers reviews, disclosure of brand information, and humanized product information and imagery would lead to higher purchase intention.
Interestingly though, my results did not confirm all of my expectations. I was right when expected that more humanized product information and imagery would lead to higher purchase intention, but not on the customers’ reviews or band information.
My guess on why these two hypotheses didn’t work out was that first, I took only five starts product reviews as the stimulus material, which can have led people to think these reviews were not 100% real, leading to distrust of the brand.
On the other hand, for brand information, my manipulation check gave me the answer on why this result was not significant. 58% of my respondents thought the information Belkin presents on their website about them is not relevant.
Therefore, my research can help Belkin by showing that the information about the brand needs to be more relevant for people to engage more with the brand, and also that more humanized information and imagery can also help on people’s purchase intention.
All in all, I’m grateful for my experience and everyone I met during these 6 months, and I hope that my contribution to the brand also made them happy.