Hey there! I’m Lino, and I recently wrapped up an incredible internship at Tommy Hilfiger. Let me take you through some highlights of my time there and share a few tips that might help future interns.
A Day in the Life at Tommy Hilfiger
Days at Tommy Hilfiger were no less than rocking and electrifying. Every morning, our team would sit and brief each other about what has been updated in projects and would generate new ideas to improve them. The sessions used to be full of creativity and teamwork and were used to instigate some of the most fascinating and innovative ways of approaching customer engagement. How nice it was to be in a team where all your ideas are appreciated and welcomed.
After the meeting, I would proceed with my core activities, which primarily involved data analysis, market research, and content creation. One of the most memorable for me was the work on the Gift With Purchase, or GWP, guidelines deck. This became an in-depth navigation of consumer behaviour and the ways of making their shopping experience even smoother. It was not easily doable, though, seeing the finished product shared with the different markets felt great.
Mapping Out a Global Rollout Wall
One of the most exciting tasks during my internship was working on the global rollout wall. This involved mapping out all the ongoing projects from every marketing team, including PR, Media, Social, and more. I had to get together with all the teams, gather their inputs, and compile them into a comprehensive overview.
This project was a fantastic opportunity to network with different departments and understand the broader scope of marketing activities within Tommy Hilfiger. The highlight was presenting the final rollout wall to the Global Brand President of Tommy Hilfiger. It was a nerve-wracking but thrilling experience to showcase our collective efforts and see the project come to life.
Tips for Future Interns
1. Be Proactive: Don’t wait until you are told to do something. You can even give suggestions of your own. The companies love interns who volunteer and are willing to do more than what they are assigned to perform.
2. Ask for Feedback: Take regular feedback from the supervisors and teammates. You will significantly welcome constructive criticism for your growth and help in improving continuously.
3. Network and Connect: A sense of relations should be developed within the team and extended to the entire organisation. Networking may lead to the opening of new doors. It also helps in acquiring deeper knowledge of the industry.
4. Embrace Learning Opportunities: Tried to embrace every task as an opportunity to learn something new, no matter how little. Approach all your assignments with a spirit of inquiry and desire for growth.
5. Balance Creativity and Analysis: A role of marketing makes a perfect balance between creative ideas coupled with data-driven analysis. Use your powers of analysis to support your creative concepts so that they are innovative but effective.
Reflecting on My Experience
Looking back, my internship at Tommy Hilfiger was a fantastic blend of learning, growth, and professional development. It was an experience where I got to use theoretical knowledge that has been so far gathered in several practical situations to get a better understanding of how consumer behavior is a discipline working in the fashion industry. This has not just refined my skills but also made clear the aspirations related to my career. This internship gave me insight into consumer experience and marketing, which I now feel more confident to pursue in life.
Overall, this was an enriching journey where I witnessed immense challenges and learning scope in the entire internship at Tommy Hilfiger. My message for future interns would be to embrace the experience with an open mind and proactive attitude. It is undoubtedly going to be an enriching and enlightening journey on the whole.