Hi! I am Piril Kordel, a second-year Communication Science student at the UvA. From February 12th to May 31st 2024, I had the opportunity to have an internship at Portera.
Portera is a business and technology consulting company working with clients’ technology, IT, operations and business teams to deliver growth through technology innovation and incorporate intelligent applications. Moreover, the company is consistently one of the fastest growing technology companies according to het Financieel Dagblad and have multiple offices serving clients across 3 continents with over 10 countries. I worked at Amsterdam office as Marketing Intern.
As a marketing intern, I was responsible for social media post creation and publishment, press releases, creation of case studies (success stories), search engine optimization (SEO), website management, and finding insightful content for our weekly newsletter. Because one of my responsibilities was the website, I learned a couple of marketing online tools.
During my internship, I had the opportunity to work with different departments and learn new things. One of the best parts of my internship was to know the people. Even I was the intern, I was attending important meetings to broaden my work perspective and was asked about my thoughts and took into consideration as well.
Furthermore, this year was the company’s 10th year anniversary, and because of it I had the opportunity to attend PR/celebration event with current and possible clients. It was a remarkable chance for me to network. I helped the organization of this event as well, and I realized I enjoy organizing events and socializing with new people at work.
When I started my internship, the company was planning to start to publish weekly newsletters. I have a huge interest in one of their services, cybersecurity which is one of the reasons why I applied to this company. Since it was a perfect moment to connect my interest with company, I decided to do my research on this topic. I analyzed if there is a relation between frequency of watching cybercrime movies/ series and data privacy concern on social media.
Based on my internship, I am really eager to see and learn more about marketing because many aspects attracted my attention and interest. Learning the work in the field is an invaluable opportunity for me after university. Lastly, I am happy that after my internship, I am going to continue to part-time work in the company as Junior Marketing Executive.