As the summer sun of August 2023 heralded new beginnings, I embarked on an explorative journey with Ahold Delhaize’s Global Communications team. Fast forward six months—time has flown in the blink of an eye, a testament to the engaging nature of my work and the enriching environment of the company. While Ahold Delhaize may not be a household name for all, its supermarket, Albert Heijn, certainly rings a bell for its widespread presence and customer-centric experience.
My role at Ahold Delhaize went beyond the usual tasks. It was a journey through the world of corporate and internal communication. I was mainly responsible for the Ahold Delhaize News Update (ADNU) and managing the Brand Center. My job was a mix of careful planning and creative thinking. It wasn’t merely about perfecting the syntax or broadcasting information; it was about embodying the spirit of a communication professional. In the realm of branding, my involvement stretched to the vibrant corridors of our agencies, where I was an active participant in the brand refresh process. This foray into the branding universe sharpened my acumen and expanded my perception of what it means to truly ‘brand’ in the symphony of the marketplace.
The culture at Ahold Delhaize is one steeped in mutual respect—a principle that is not just preached but practiced. The open-door policy is not a metaphor here; it’s a reality. Colleagues are not just team members but mentors and friends, always ready for a ‘coffee chat’ that could turn a rookie’s curiosity into a learning session. This approachability within the team has not only fostered a supportive work environment but has also helped me hone a key professional skill: networking.
Each challenge presented itself as an opportunity to ascend to new heights. Beyond the confines of my desk, I was granted the privilege to delve into the heart of our operations with exclusive tours of the Albert Heijn distribution center and its studio (see the attached photos). Observing the behind-the-scenes ballet of logistics and storytelling was profoundly transformative, offering me a lens to view the raw, unedited version of what eventually becomes a seamless narrative to the outside world.
Looking back at my time at Ahold Delhaize, I realize this internship was a place where I transformed personally and grew professionally. It was a journey of finding my own way in the corporate world and understanding the importance of messages that go deeper. As I get ready for what comes next, I have a lot of experiences, valuable insights, and a strong passion for corporate storytelling that I’m ready to take beyond Ahold Delhaize.