CW Stageblog

Books everywhere – online marketing internship at Meulenhoff Boekerij

Ever since I can remember, I have always wanted to do something in the entertainment business. When I came across this internship, I was super excited. Everything I wanted to do came together in this position. Communication and social media, entertainment and books. What else can someone ask for? I am so happy I have had the opportunity to spent the past five months at such a great company as Meulenhoff Boekerij.

During the past semester I worked as an online marketing intern for the Dutch publishing house Meulenhoff Boekerij. The company is split up in two publishing houses, which, as you can probably guess, are Meulenhoff and Boekerij. Both publish a lot of books of well-known authors such as Hendrik Groen, Tim Hofman, David Mitchell, Benedict Wells, Santa Montefiore, Nora Roberts, M.J. Arlidge, Kristin Hannah and many more. Thus, it was a great place for a bookworm like me. On my first day I was already amazed by all the books that were literally everywhere, and this hasn’t stopped. Having the opportunity to combine this with everything I have learned so far during my bachelor was a great experience.

As an online marketing intern I was mainly responsible for the social media pages of the company and the communities, as well as making the newsletters for the different departments. Together with a colleague I also set up the TikTok account for Boekerij. It was really interesting and instructive to watch it grow and look at the trends and statistics. During all the courses of my bachelor so far, I have learned a lot of theory, and it was very interesting and a lot of fun to finally be able to use these in practice. I feel like I have gained even more knowledge now that I have been able to see it from this perspective as well.

Everything I got to do exceeded any expectations I had before I started. Getting to promote books and being surrounded by great people, as well as going to book presentations and working on my visual skills was really nice. It was a great opportunity to see what the work field can be like. Seeing that something you make can actually have an effect on people was very interesting and a lot of fun.

All in all, an internship at Meulenhoff Boekerij is a great opportunity to learn a lot, while also having a lot of fun. Getting to work with something that is also your hobby or something that interests you is a great experience. To anyone still looking for an internship, I would advise you to find something that you are passionate about, because that makes the whole experience even better than it can already be.

I almost can’t believe that I’m already at the end of my internship, because time has really flown by. I can truly say that this was everything I had hoped for. I have learned so much in this period of being an intern, and I am really happy I got to experience this.


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