As a first working experience, my internship at Just Eat Takeaway.com was perfect. As a CRM intern, I had many new experiences and growth opportunities. I can only recommend a CRM position if you are interested in a position linking marketing and data.
Why choose CRM?
Customer Relationship Management is part of marketing but focuses more on the technical side. The CRM channels are push notifications, in-app banners, and messages and emails. My main tasks revolved around building those communications with different software. I also contributed to the creative brainstorming part of creating a campaign and analyzed the campaigns after their release. That allowed for creative and technical tasks, which is a good balance. I understood how to apply communication science theories in a corporate context. That was a welcomed change, as theories can seem far from reality.
My biggest learnings
I will remember the most necessary aspects of managing a campaign from start to finish. Those are: “What is the message I want to transmit? Who do I want to target with this campaign? What goal do I wish to achieve with this campaign? How can I design my campaign to transmit the message and reach the goal?” While these questions seem very broad, they are of the utmost necessity for a CRM campaign. Furthermore, I learned that asking questions when you do not know how to do a task is not a failure. It is welcome to ask more senior employees about something you do not know. Finally, it is always better to overcommunicate than to not do it enough. That applies particularly to stakeholder management. You should always write down agreements you made with other teams so that, if confusion arises, you can check what you previously agreed upon.
My greatest achievement
I worked on a Red Bull campaign in collaboration with an F2 driver. The creative process was unlike my previous experiences, as we had much feedback and input from two partners. We first had to find a mechanism so that customers could win a drive with the F2 driver. We settled on an order and win mechanism. Each customer who ordered a Red Bull would be eligible to participate in the game to win the ride. Then, we worked on the customer journey. That means thinking about when would which customer receive what type of communication through which channel. That was challenging but rewarding from an organizational point of view. Overall, I got to build many different communications and see the process of longer multi-channel campaigns. As the campaign was a huge success, this is a memorable part of my internship journey.