What is it like to work at the world’s largest organizational consulting firm, but as a marketer?
I had the same curiosity and started my marketing and communication internship at Korn Ferry Amsterdam office. Here’s the story of the journey.
Korn Ferry, is a global executive search and organizational consulting firm headquartered in Los Angeles. Korn Ferry works with organizations to design their structures, roles, and responsibilities, helping them hire the right people to bring their strategy to life. With 7,500 colleagues in more than 50 countries, Korn Ferry recently named America’s best executive search firm and a top professional search firm by Forbes.
When I first joined the company, I didn’t know anything about marketing. The marketers talked in the marketing terms, which sounded like some alien language to me. The first few weeks, I needed to reorganize my language and thinking system to those of marketers. What has been lucky though, was the fact that marketing stems from communication. Marketing has a lot of things in common from its theories to execution with persuasive communication (my favorite!). I used what I learned in persuasive communication courses when I organized email campaigns, social media campaigns and events. Communication is in the very core of every marketing strategy, which was very helpful to me, a communication science student.
As marketing becomes more and more data-oriented, the ability to analyze and interpret sets of data was very important (what we practice in MCRS and SMCR!). I realized that what I study is very applicable to any part of the business: marketing, communication, event, PR, you name it. The roles I took in Korn Ferry were: managing marketing campaigns (email and social media), analyzing ROI and campaign results, organizing client events, planning internal events and communications.
There are so many different types of works I participated, and I did so intentionally. Because I wanted to explore every part of what marketing and communication can do. And Korn Ferry gladly accepted my enthusiasm and curiosity, giving me chances to experience whatever I wanted to.
I recommend the marketing internship at Korn Ferry (Amsterdam office) for those who:
want to experience how B2B marketing works in a big professional environment
want to challenge your capabilities and comfort zones
want full support from the team for whatever experience you would like (with responsibility)
want to have the best view of Amsterdam & central area from the office everyday