Welcome back to my blog! As part of my internship at G-Star, I had the exciting opportunity to work on the G-Star x Walter Van Beirendonck launched during Paris Men’s Fashion Week. This experience gave me a firsthand look at the fast-paced, high-energy fashion world, so I wanted to tell you about my experience. Hope you like it. xx
The day of the show
The show was scheduled for 15:30, so I needed to be at the office beforehand to coordinate with my manager. Our task was straightforward: at 15:30, as the show began, we needed to have three posts and five Instagram stories go live simultaneously. Initially, everything seemed to be on track.
However, as we announced that we were live, we learned that the show had been delayed, forcing us to slow down our efforts. Despite this hiccup, things were still manageable.
Then, we received a text from the CMO indicating that the production studio was unhappy because the videos we shared of the designer were not colour-graded. This caused a lot of confusion and panic. As a result, we had to take down all the posts and urgently contact the videographer to get the corrected videos ASAP. The stress levels were rising rapidly.
The evening of the show
The preparation phase was intense and collaborative. As we waited for the final runway pictures, I worked closely with the design team to prepare all the necessary assets. This included a lot of testing and back-and-forth. This phase was all about attention to detail and teamwork.
To keep our spirits up, we ordered sushi and watched the Euros together in the PR showroom. This bonding experience not only made the long hours more bearable but also helped me build stronger relationships with my colleagues.
The day after the show
The day after was even more intense than the previous one: We had to come up with ideas on how to use the content delivered to us to showcase the collaboration. This was particularly hard as the content took a long time to reach us and the creative team.
In the meantime, I had the help of the copywriter, who now enjoys checking the DMs we receive with me and monitoring the reactions to the campaign. This involved screenshotting all the content of our guests while paying close attention to the reactions of our audience.
Lastly, I had to report on the campaign’s first results to wrap up the final days. This included social metrics, such as the campaign’s total reach and engagement levels, as well as the sentiment surrounding the campaign and the best-performing posts.
This experience taught me valuable lessons about the fashion industry and myself. Working under pressure built my stress resistance, and the long hours showed me the industry’s demands and my love for its chaos. Staying late and engaging with new colleagues expanded my network and enriched the experience. This moment was very important because it gave me a true taste of the fashion world and confirmed my passion for this vibrant, fast-paced industry.