To start, what are your opinions on Crocs? For me, I was very excited when I got an Internship offer from Crocs, literally screaming since I myself am a big fan of Crocs, already owned three pairs of Crocs before starting my internship. When I shared with my friends, of course, my best friends congratulated me and were happy for me. But, when I told other few friends, their reactions were either “Wow, cool” or “Oh, why?”. Before this, I never thought Crocs was a controversial brand, since from Korea, where I am from, it is just a pair of comfortable shoes that everyone would have at least one in their wardrobe. But here in Amsterdam, everyone mostly comes somewhere from Europe, it is either a nostalgic brand or called to be “ugly shoes”.
Anyway, what I want to say here is I am really enjoying my internship at Crocs, I got to like Crocs even more. Crocs is such a COOL brand that is innovative, collaborative and provides uniqueness, which I guess a lot of people are missing out here. 😏
I would like to first share why I think Crocs is cool.
- Vaaaarious Designs (there’s so much more than Classic Clog) & Super Comfortable (it really is, I highly recommend putting yourself in stomp clogs)
- Cool Collaborations (more to come, please stay tuned)
- Creating my own Crocs with Jibbitz (Yes, these are my Crocs, we all wear Crocs at the office, and all of us have at least three pairs each to wear at the office.)
- Sick marketing strategies
Now, I will talk about what I did as a PR & Communication Intern. What I usually do is sort sample shipments to agencies (we have three PR agencies one each in Germany, France, and the UK which are our key markets) in general and for PR opportunities like shooting, gifting, and media partnerships. I also assist in event organizations and collect & organize media coverage of Crocs EMEALAI. The recent project I’m working on is to implement in-house PR for the Dutch market, so I am collecting media lists. Below are some visible documents that I contributed to.
I genuinely enjoyed my tasks, and I am actually willing to work for PR further after this internship. I hope everyone else had a great experience throughout their internship! Thanks for reading 🙂
Resources:
https://www.instagram.com/p/C4swYGOOE-6
https://www.instagram.com/p/C0epxYxLmcj/?img_index=1
https://www.instagram.com/p/C5nYuV0rOa-/?img_index=1