Wednesdays at the office are always my favorite day of the week. Not only because it is when I am halfway through the week, but also because of the learning opportunities I have on that day. Wednesdays are usually the days of the week when my team and I are the busiest with meetings.
My team is the Marketing team. At LEKKER Bikes we usually don’t refer to the e-commerce team as part of the Marketing Sector. The Marketing team, which consists of the Brand Lead, the Marketing Executive, and I (Social Media and Marketing Intern), focuses more on Brand Awareness rather than paid ads.
Every Wednesday we start the day with a meeting with the company’s Graphic Designer. We usually go over the assets needed for our campaigns. I enjoy participating in this meeting, as I am also working with graphic design for the company’s social media accounts. By understanding his work and thought process, I can apply many elements to my design skills. Considering he has worked for the company for longer than I do, I can also apply some brand identity insights to my content. My biggest learning from these meetings is always to keep a simple design, with only a few, but meaningful elements that communicate our brand identity.
After the Brand Marketing meeting, which usually finishes around 10:00 am, we have the Social Media Calendar Review meeting. During this meeting, we go over all the posts planned for the following week. This is a meeting of extreme value to me because it’s when almost my entire work during the week is evaluated. What has always been very helpful is the fact that before becoming the Marketing Executive, my boss occupied my position. This is very helpful as she gives me a lot of tips on copy and design. So, for me, the feedback I received during this meeting is extremely valuable. Throughout time I was also able to notice my improvement in terms of design, through the feedback I received from my team, which towards the end of the internship became very positive.
Finally, after lunch, we have our final and most important meeting of the day, Campaign Planning. This is by far my favorite meeting of the week. At this meeting, the Marketing and E-commerce teams meet to plan our new campaigns. Our main focus is to make sure that the same message is being communicated across our different channels to customers. I really enjoy these meetings since it’s when I see how campaigns are actually developed by companies. Furthermore, thanks to the presence of the E-commerce team, I can develop my understanding of paid ads, user experience, marketing emails, and other E-commerce-related tasks. I believe that to work in the marketing sector it is important to understand all the communication factors that compose a campaign. Therefore, even though I was completely lost during the first meetings, my presence was crucial for me to develop knowledge on how products are advertised to customers.
In conclusion, Wednesday is the day of the week I can learn the most. For me, the biggest advantage of doing an internship is learning as much as you can. Being able to talk to different people, from different sectors, with a lot of expertise in what they do is an amazing opportunity. Even though I may not be so participative in meetings, I try to pay attention as much as I can to process all the information and also apply it to my responsibilities as a marketeer. I hope to benefit from these insights in further job opportunities.