Hey fellow readers!
I’m thrilled to let you all in on the intriguing universe of bank marketing, which I was able to dive into during my internship at Lombard Odier Investment Managers. In bank marketing, professionals engage in strategies and campaigns to promote financial products and services offered by a bank. Here’s a breakdown of what a bank’s marketing department is typically involved with.
Picture this: instead of selling tangible goodies, such as a perfume, we are dealing with the world of investment opportunities. It’s all about crafting strategies and campaigns that lead our audience into the world of financial possibilities. To do so, I have learned so much about the financial industry and technical aspects of economics that I always had a hard time understanding in academic environments. The fascinating world of investments was so intriguing to explore and one of the coolest aspects of my internship.
A typical day in the office? Imagine a symphony of clicking keyboards, voices resonating on the whole floor from taking various phone-calls, laughter in the coffee room, and lively discussions between colleagues. My computer was always a home to meeting calls with third-party publishers, emails with people from various departments, the publishing schedule for the latest campaign launch, and most of all a lot of articles, webpages, and emails that needed proofreading and improving.
A pivotal aspect of this role lies in the development and execution of comprehensive marketing campaigns, a fusion of online and offline channels meticulously orchestrated to spotlight specific investment strategies and funds. At its core, bank marketing thrives on market research, delving into market trends, customer behaviors, and competitor landscapes to sculpt effective campaigns. Content creation stands as the pillar of bank marketing, involving the crafting of engaging articles, web posts, social media content, and videos, aimed at resonating with a segmented audience, which are professional investors who are already knowledgeable on the topic of investing. The digital age has brought us to a new era for bank marketing, demanding expertise in managing online platforms, optimizing websites, and using the power of digital advertising. As each campaign concludes, diligent evaluation follows, shedding light on the campaign’s performance, return on investment (ROI), and actionable insights for continuous improvement.
Moving on to the other departments in the bank, which are instrumental to the success of bank marketing: The compliance team is constantly involved, given the strict regulatory environment of the financial industry. They ensure that content adheres to all relevant laws and regulations before being published to the public. Beyond the analytical realm, the human touch is crucial, with client engagement being of key importance for bank marketing, fostering strong relationships, and delivering timely, relevant information to clients. Therefore, events are often organized with the Sales department and external clients. These events allow Sales to have a more enjoyable and relaxed environment to meet with clients and present various investment strategies, in the hopes of follow-up meetings.
What have I liked: The thrill of crafting content that’s not just about selling a product but about opening doors to financial empowerment. What have I disliked? The learning curve of understanding the nuances of the financial market and decoding industry jargon. However, aren’t challenges what make us grow?
So, would I recommend diving into the world of bank marketing? Absolutely. It’s a dynamic world, filled with unexpected twists and turns, which brings immense satisfaction in contributing to the challenging field of finance. My internship has been a crash course in understanding the secrets of the financial sector and translating them into engaging campaigns.
Until next time!
Elena Atner 13031104