Internships provide valuable opportunities to gain real-world experience, and they often serve as a steppingstone for future careers. In this blog post, I will take you through a typical day of my internship at Capient, a capital markets advisory firm. At Capient, my tasks are diverse and ever evolving, allowing me to develop crucial skills in the world of corporate and strategic communication, particularly in the realm of social media and media monitoring.
Morning Tasks: Stakeholder Outreach and Engagement
My day at Capient typically kicks off early in the morning. One of my primary responsibilities is to assist on client projects, where I collaborate with experienced advisers and consultants. These projects vary in nature and complexity, but my primary focus is on stakeholder outreach and engagement. I’m tasked with improving client-company communication channels, information distribution systems, investor engagement, and relationship management.
Social Media Management. A large portion of my day revolves around social media. I focus on researching and analyzing our clients’ existing social media platforms. This involves understanding their current strategies, identifying areas for improvement, and providing valuable insights to enhance their online presence. Whether it’s advising on content creation, monitoring comments and messages, or developing content calendars, I help our clients increase engagement their target audience. I have also developed a social media framework, which I apply to clients’ platforms, mostly on LinkedIn.
Media Monitoring and Reporting. Staying informed about our clients’ public image is crucial. I keep an eye on both national and international media to monitor how our clients are being discussed, especially around special events, such as a capital markets day or a quarterly reporting day. If any noteworthy mentions or discussions arise, I promptly report to senior advisers or even directly to the clients. This proactive approach ensures that our clients are aware of their media presence and can respond accordingly.
Afternoon Duties: Content Production and Research
As the day progresses, I delve into various aspects of content production and support. This can involve creating presentation slides, perform investor targeting, and more. These tasks are pivotal in ensuring our clients have the right materials to effectively communicate their messages.
Content Creation. Producing compelling content is essential for engaging stakeholders. I often find myself brainstorming ideas for social media posts, or even multimedia content such as videos or infographics.
Research. I will usually spend my afternoons making sure I am up to date with my research project, and schedule necessary meeting with my supervisor to discuss how to approach the nest steps. During data collection I also usually had an interview in the afternoon, and after data collection I spent my afternoons transcribing my interviews.
To sum up, my internship at Capient offers me a diverse and enriching experience. Every day, I’m learn more about the world of corporate communication and stakeholder engagement, where my work has a direct impact on our clients’ success. From social media management to media monitoring and content production, each task sharpens my skills and contributes to Capient’s reputation. This journey has given me invaluable insights into the dynamic field of communication and has set me on a path to a promising career in this industry, and I am excited to continue my work in the last two months.
