Before diving into this blog’s topic, I’d like to take a moment to introduce the key players involved. Let me introduce “we,” the digital marketing team of Miele Netherlands. The team consists of four colleagues and myself. Together the team strives to optimize the digital experience of Miele customers before and after their purchase. I have had the opportunity to intern as a digital marketer at Miele Netherlands for the past four months.
The topic I want to devote this blog to is the Customer Happiness Tour introduced by the digital marketing team of Miele. The Customer Happiness Tour is an initiative designed to improve the online experience of Miele customers before and after their purchase. The tour uses the strength of teamwork by visiting different departments within Miele to brainstorm new ideas that improve the online experience of Miele customers.
How does it work?
Every few months, the digital marketing team of Miele visits a department within in the form of a Customer Happiness Tour. Sales, brand marketing, customer support, and technicians are examples of departments. The participants are introduced to the concept during the sessions through a short presentation. Secondly, teams are formed where each team brainstorms about specific focus topics set by the digital marketing team related to their specific professions. Afterward, each team shortly presented the ideas they came up with during the brainstorming session. Finally, the ideas are processed by the digital marketing team and put into action!
The Customer Happiness tours have delivered many valuable and innovative ideas, which have emerged from our collaborative work with various branches of Miele. Together, we have developed initiatives that build upon a comprehensive understanding of customer satisfaction in the digital realm, both pre-and post-purchase.
My experience
During my time as an intern at Miele, the digital marketing team hosted another exciting tour, and the experience taught me a lot. While assisting my supervisor during the event, I picked up valuable planning, presenting, and group facilitation skills. Acquiring these skills helped me a lot as an intern at Miele and has helped me grow personally and professionally.
Throughout the tour, I was able to observe the positive effects of teamwork as we brought together employees from different divisions. Thanks to their pooled knowledge and unique viewpoints, we generated fresh concepts for increasing the clients’ online experience. In my role as host, I could practice public speaking, presentation design, and management abilities. I led the group through the agenda items and ensured everyone was involved and up to date about the procedure. Afterward, I contacted some colleges I met during the Customer Happiness Tour to work out the initiatives further and foster long-term relations between other departments within Miele and the digital marketing team. In sum, I learned a lot about myself and advanced in my career due to organizing the customer happiness tour.