Today, I want to share with you my remarkable journey as an intern at Yource B.V, a flight compensation company that hosts websites in 9 markets including Flight-Delayed.co.uk and Vlucht-Vertraagd.nl. It has been an incredible experience that has broadened my horizons, expanded my knowledge, and provided me with invaluable insights into the dynamic world of marketing and communication science.
When I first came across Yource, I was captivated by their mission to help air passengers assert their rights and seek compensation for flight delays and cancellations. This aligns perfectly with my passion for using communication as a tool for empowerment and justice. Needless to say, I was thrilled when I secured the opportunity to intern with this company.
From day one, the team at Yource welcomed me with open arms. Their commitment to fostering a supportive and collaborative work environment made me feel like a valued member of the team. I had the chance to work closely with professionals who are experts in their fields, and their guidance and mentorship have been instrumental in shaping my growth and development.
My duties as an intern involved conducting research on the impact of visual design elements on user behaviour and conversion rates. This allowed me to apply the theories and concepts I learned in my communication science studies to a real-world context. The company’s dedication to research and data-driven decision-making provided me with an enriching and hands-on experience that complemented my academic knowledge.
Throughout my internship, I have been exposed to various aspects of the company’s operations, including the use of A/B testing tools like VWO to optimize website design. This exposure has deepened my understanding of the importance of user experience and the critical role that visual aesthetics play in shaping consumer behaviour.
One of the most rewarding aspects of this internship has been witnessing the impact of my research findings on Flight-Delayed.co.uk’s website. Seeing how my recommendations were incorporated into the design and observing the positive results regarding increased conversion rates has been gratifying. It reinforced the significance of communication science in driving meaningful changes and achieving tangible outcomes.
I would absolutely recommend this internship to others! Yource offers an exceptional internship experience that combines theory with practice, providing a platform for personal and professional growth. The supportive and collaborative culture, combined with the opportunity to initiate your own projects, makes this internship invaluable for anyone interested in communication science, content marketing, and digital marketing.
I am grateful for the opportunities, knowledge, and relationships I have gained during my time here. If you’re passionate about communication science, content marketing, and digital marketing I highly recommend considering an internship with Yource.
Thank you for joining me on this journey, and remember to pursue your passion fearlessly!