For the past 7 months, I had the opportunity to do an internship at the fashion denim company G-Star RAW. Where I had an amazing time, and I had the opportunity to work on amazing projects such as the Snoop Dogg campaign which was of great importance to the company, and other campaigns with smaller celebrities such as Henk Schiffmacher and Sara Lezito. I was grateful to be part of is Black Friday. Where I was in charge of uploading the SEO copy and managing the SEO fields from a technical perspective. I was also in charge of localizing the copy and meeting each region necessities, Thus I had the opportunity to develop many skills that I think will be useful for my future such as:
Strong copywriting skills: In G-Star RAW I was involved in many projects, where I had the opportunity to improve my SEO writing skills not only in English but also in German and Spanish, given that I needed to write optimized translations based on keyword research. With this, I had the opportunity to update on-page copy and look for opportunities.
Knowledge of SEO tools: such as Brightedge, Google Analytics Search Console, and Semrush. These programs helped me do keyword research, competitors analysis, and create SEO copy. Throughout my experiences, I’ve been able to provide recommendations to improve the metadata or the on-page copy in different languages. As a result, the copy becomes more user-friendly and the keywords match the common language, with the aim of increasing Revenue, Traffic, and Conversion, leading to higher rankings.
Project Management: Black Friday gave me the opportunity to develop cross-organization communication. Given that the SEO team is highly involved in campaigns I work closely with the trade and content team, and for some campaigns with the CRM team. I helped the SEO Specialist with weekly reports which were shared with these teams these reports focused on ongoing projects, traffic, revenue, conversion rate, transactions, and AOV. Thus, after the Black Friday campaign, I was able to manage other two minor scale campaigns denim and the rhythm of denim however everything. That I learned in clack Friday I could apply for the winter sale which started 2 days after Black Friday
I hope that these skills that I developed in the past months help me get good opportunities later on. I also had the chance to meet awesome people, which guide me through my whole internship and also thought me about content marketing.